Strategy Program
Specialization strategy phase (1993-2000)
Characteristics: develop and customize wireless electronic products according to the specific demands, probe into and accumulate the experience of radio technology developing and product production management, lay a foundation for future development.
Brand strategy phase (2001-2005)
Characteristics: develop from the customized products to our own brand, and release the series products at the end of 2001: wireless paging high-power transmitter, wireless signal integrated tester, paging system for hotels and mmcall wireless service calling system. Run the capital in the way of “market application”, thrust the brand “mmcall”, push the market run in the way of brand strategy, and try to expand the scale of the enterprise in the shortest time and with lowest cost.
Internationalized strategy phase (2006- )
In 2005, Constant proposed “three directional transfer” in the guiding thought of rebuilding the enterprise’s inner flow: The transfer of management direction:
the transfer from straight line function organization structure to market chain of business flow rebuilding.
Applanation: customer-oriented, to form markets among the flows and finally to form flat instead of straight line function structure.
Informationization: customer-oriented, and to make each flow become an market chain Basis: the purpose of our enterprise was profit-oriented, but now it is customer-oriented.
The transfer of market direction: the transfer from domestic markets to foreign markets Cognition: cut in from high-end to achieve the purpose of cognition. Let the users identify the mmcall brand. Taking root: to take root by trinity.
The structure of trinity has taken root in the local, including the localization of advertisement. Name brand: to meet the need of local customers ahead of time.
The transfer of industry direction: the transfer from manufacturing to service industry Form the basis of “flag” sale by the mode of core agent sale.
Apply the information technology to realize network management and marketing and to lay a foundation for E- business of our company.
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Sharon
